Thursday 2 January 2014

For my general music board, I have chosen to portray on the iconic eras and bands I wish to focus on in my music publication, and their relationship & influence on society and the people who followed them, who potentially form a large group of my target audience. I have chosen to do this in order to examine why they are so legendary, backing up my decision to focus on them in my magazine, rather than contemporary artists. The moodboard is organised so the American influences are on the left, and the British down the right.
 
 




  • 1950's - images of fashion in the 50's and an early McDonald's have been used to show an explosion in style at this time. A similar change occurred in music, with Buddy Holly, Chuck Berry and Elvis Presley used to display this. This was largely down to the young people wanting to rebel against the older generations, and become more expressive and free. The characters in the 1978 film "Grease" display this. McDonald's and Ice Cream Parlours, along with the main characters from the previously mentioned "Grease" display the clothes worn by the youth at the time, and the places they hung out. This lead to....



  • 1960's - Music now exploded in both the States and Britain, with the emergence of The Rolling Stones and The Beatles. However, music was now used as a powerful tool to express distaste at a number of Political situations at the time, such as the Vietnam War. This music influence combined with a major social movement known as "the hippy movement", in which large groups of people both sides of the pond championed peace over death and drestruction, and it is here, the iconic Peace Symbol was born, originating with the CND (Complete Nuclear Disbarment) movement. These changes to society are so great they've entered Pop Culture, and have influenced the world since, even engulfing The Beatles during the later stages of their career as a group. The next major music development came during the....



  • Mid 70's and Early 80's - In America, artists such as the Jackson 5 and their increasing popularity meant that more ethnic artists had more air time on popular broadcasting. This came to a spearhead when in 1983 Michael Jackson released "Thriller", which became so popular (the biggest selling album of all time) it opened doors for black artists and their music on MTV and other such programmes. Meanwhile in Britain, artists such as the Jam aired the grievances of the down trodden working classes against social injustices, which often wen hand in hand with such events at the miners riots and the Brixton Riots. The Red Wedge were a group of musicians whose music was focussed on bringing down Margaret Thatcher and Social, Moral and Economical injustices. The Union Jack was used as an symbol of unity by such groups as the Mods at this time, and is still used greatly in fashion, with the company "Rimmel" taking great influence in their advertising, which is why it is placed with such prominence on my mood board.


Overall I have used this moodboard to display how much music and it's great artists (of which my publication will focus on) have affected society and have cemented their place in history, and how their popularity is as fresh today as it as ever been, justifying my decision once again to champion their music. This is personified by my use of up to date images of Sir Paul McCartney and the Rolling Stones, some as recently published as last year for a 50th Anniversary tour, rather than images of them in their "heyday", as such, to show just how popular they are in today's market.

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