My selected genre of focus will be the Indie, Mod, Brit Pop & Soft Rock, championing the icons of this genre whilst also providing ample coverage of the modern equivalents. I have therefore decided the target audience for my music magazine will be 16-48 year olds, focussing particularly on the 16 - 25 and 38-48 age ranges. I have chosen this focus because these music genres are followed heavily by members of both age ranges. The magazine I wish to create could effectively provide an education on all aspects of the genres, bringing the icons younger target audience, whilst also introducing the older target audience to their contemporaries. I feel my magazine could provide a comprehensive view of these genres of music.