Above is the moodboard that represents my younger target audience of 16-25 year olds. The moodboard shows how the youth of today frequently indulge in todays party lifestyle as seen with the images of club events and Carlsberg adverts. Images of singing round a campfire shows the laid back, care free attitude of the 16-25 age bracket. Music is clearly a huge part of the social group I am targeting; images of festivals such as Glastonbury and the Reading&Leeds festivals show how they equally enjoy live music as well as buying CDs. A range of the music genres favoured by m target audience (and soon to be covered in my music magazine) are depicted through the images of Emeli Sande and the Arctic Monkeys.


An appreciation of more iconic bands and their backgrounds are displayed through the images of the Rolling Stones, band t shirts and statue of Freddie Mercury in Zurich. My moodboard displays how this age bracket also appreciate older forms of music production seen in the photos of record stores. The TV show "Skins" displays how my target audience have other interests outside of music. This idea is carried on through the images of the work of Banksy. Copuled with this, is the image of the ype of clothing often worn by my target audience, which could suggest both images show how younger adults like to express themselves. Images of London show how my target audience enjoy certain lifestyles and visiting certain places. Finally images of protesters show how young adults often become politically active as a result of becoming more educated as they reach University Degree level.